Big dictionary of business and management. 2014.
Multichannel marketing — is marketing using many different marketing channels to reach a customer.[1] In this sense, a channel might be a retail store, a web site, a mail order catalogue, or direct personal communications by letter, email or text message. The objective… … Wikipedia
Multichannel-Marketing — oder Multikanalstrategie ist der strategische Ansatz des Handels und der Dienstleister, die (potenziellen) Konsumenten auf mehreren verschiedenen Wegen zu erreichen und ist die konsequente Fortsetzung der Nutzung unterschiedlicher Werbekanäle nun … Deutsch Wikipedia
Multichannel — may refer to: Multichannel audio, i.e. Stereophonic sound, namely two channel audio Surround sound, more than two channels though still technically stereo Ambisonics, a studio or live way of recording with many channels Multichannel Multipoint… … Wikipedia
Multichannel News — is a magazine and Web site published by NewBay Media that covers multichannel television and communications providers, such as cable operators, satellite television firms and telephone companies, as well as emerging Internet video and… … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Multichannel retailer — A multichannel retailer is a company that sells directly to the public via more than one distribution channel. Most multichannel retailers sell through mail order catalogs and brick mortar retail stores. Some multichannel retailers sell online as … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… … Wikipedia
Closed Loop Marketing — (Marketing en Circuito Cerrado) o CLM se refiere al proceso e interacción de mensajes en forma bidireccional con los clientes. Los mensajes de marketing y diversos materiales son presentados al cliente según preferencias previamente obtenidas, o… … Wikipedia Español
Closed loop marketing — refers to a loop of two way messaging with customers. Marketing messages and materials are pushed to the customer based upon insights on customer preferences, or accessed in a self service model. Based on data gathered during the interaction, a… … Wikipedia
